Event Signage: A Beginner’s Guide

What Is It?

When preparing for an event or exhibition, there are numerous factors to consider. Experts suggest that event signage should be at the top of your to-do list. Eye-catching, on-brand signage can help promote your company, attract more customers to your booth, and help you and your team sell more.


If you’re going to a trade show or event, building a custom booth or display stand should be your primary concern. Your stand is your company’s hub, where potential customers can learn more about your company, services, or products.

When designing signage for your booth/stand, it’s critical to create a memorable design with eye-catching graphics to help your company stand out from the crowd.

It’s always a good idea to consult with a professional about the design and installation of your signage. The experts can ensure that the signage is a perfect fit for your stand, is durable enough to be reused, and, most notably, is on-brand and eye-catching.


Banners are an essential component of any event signage strategy. You can choose from a variety of banners, including roller banners, vinyl banners, outdoor pole banners, and feather banners, to name a few. Banners are an innovative way to reach out to potential customers with extra info, primary services, or marketing messages.

Some banners, such as roller banners, can be moved easily, allowing them to be set up in multiple locations during the day. They are also simple to set up and takedown, making them a cost-effective type of signage that you might reuse time and again.

Floor Graphics

Consider using floor graphics if you’re limited on space. Floor graphics are excellent for event flow, but they can add much-needed color and decorative flair to a space. Floor graphics may be used as another form of sponsorship or branding. Make sure your floor graphics are long-lasting because they will be subjected to a lot of foot traffic through an event.

News Reporter